A founder's field notes

Notes on building companies, products & a life worth writing down.

I build things, get some of it wrong, and publish the lessons — so you can skip the expensive parts.

Latest from the notebook

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No. 03April 22, 2026

My AI workflow, end to end

The actual tools and habits I use to fold AI into daily work, not the highlight reel.

1 min read

No. 02February 3, 2026

How I think about decisions

A simple framework for telling reversible decisions from the ones that actually deserve a meeting.

1 min read

No. 01January 14, 2026

Hiring lessons from year one

What I got wrong about hiring in the first twelve months, and the checklist I use now.

1 min read

About the author

I'm Sunil Kumar — a founder who believes the most valuable thing a builder can leave behind isn't a pitch deck, it's a paper trail. This site is my permanent notebook: the operating principles I run on, the projects I've shipped and sunset, the books that rewired my thinking, and a public database of my failureswith the tuition fees itemized.

Nothing here is a highlight reel. The rule I write by:publish insights, not private thoughts — and never publish a lesson I haven't personally paid for.

What I'm focused on right now →

From the workshop

Everything I've built →
2022 — presentactive

Current Company

Building the thing I spend most of my working hours on. More on this soon.

2024shipped

Weekend Analytics Tool

A small SaaS tool I built and sold to a niche audience of freelancers to learn the full indie-hacker loop end to end.

2018 — 2020sunset

First Startup

My first real company. Wrong market, right lessons — see the [failures page](/failures) for the full post-mortem.

Paid in full — lessons from failures

Every mistake documented: what happened, why, and what it taught me.